Tag Archives: promoting

Marketing Through Writing Valuable Content

marketingMarketing comes in different forms. One new way to market yourself is by offering valuable content to the public, which helps your website rankings on Google.  You can write articles and post them on article sites.

More and more people from all over the world is using the Internet to search for content in several different topics. A new author may search for ways to promote their book by using the Google search engine. Book readers may search the internet by using keywords such as: books, crime, mystery, romance books, etc…

As an author, you have knowledge to share with others. One way is by Blogging. This is something like writing on a website. There are two main blogging sites that are free to write on. http://Wordpress.com, http://Blogspot.com, and http://thoughts.com/free-blog

Start slowly by writing about things you know. You will be amazed at the topics you can come up with. Make sure you post something on a regular basis. You can post excerpts from your book, offer free tips to other authors, interview other authors about their books. Book readers love to read reviews on books before purchasing them. Your first post could be all about your book and include a picture, excerpt, and buy link.

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Then make sure you share your blog on all of your social media sites. If you haven’t started posting on Facebook, Twitter, LinkedIn, Goodreads by now, you need to start right away.

So it is important to get your name out there by writing relevant and valuable content about topics such as:
•How to Write a Book
•All about Writing
•Reading
•Marketing tips
•Blogging

Another important way to spread your articles or valuable content is by using Syndication sites. Here is a link that list many syndication sites to use. I know it takes time, but this will help you build a brand for yourself.

http://www.buzzblogger.com/500-places-to-syndicate-your-content/

Below is a list of places that allow you to post articles for free. On the bottom of your article, don’t forget to mention your website or ways for people to reach you. I suggest choosing a couple and starting there.

Related links:

http://ezinearticles.com/?5-Quick-Tips-to-Improve-Your-Content-Marketing-Program&id=8069245

http://www.doruman-business.com/2011/05/31/keywords-learn-the-art-of-blogging/

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Promoting Your Books to the Public

Handing a Business Card

Any new writer will have some anxiety when it comes to dealing with the public. The thing about promoting your books to different people is to be yourself. Whether you are talking to someone on a television interview or at a book signing, here are some basic things to know when talking to someone about your book.

1. Don’t give too much information. When you are trying to tell someone about your book, don’t tell them everything. You should never tell them how the story ends. The person will lose interest in your book if there is no mystery.

2. Don’t sell your book. Never try to sell the book itself. Tell people reasons that your book will help them.

3. Clarify what your book is about. If you have written a book for educational purposes, to be humorous or just plain fictional, make sure to let the reader know that in advance.

4. Don’t be too pushy. No one likes people shoving things in their faces. Simply show the book, suggest reasons they might like the book and stand back. Give the reader time to look the book over.

5. Ask them to tell their friends about your book. Word of mouth is always the best advertisement.

6. Thank the customer and hand them a business card. This should be done even if they do not purchase your book. They might not have the money to buy at the moment, but will buy at a later time.

7. Be approachable. Don’t act like you are better than everyone else. Be yourself and be friendly.

Other related links: http://tracykauffman.wordpress.com/2013/08/06/never-sell-a-product/
http://tracykauffman.wordpress.com/2013/04/18/7-simple-ways-to-bring-more-sales/
http://kgbookspub.wordpress.com/2013/03/11/book-signing-tips/