Tag Archives: business success

Before Your Book Launch

copeland

Hello new authors! There are things you need to do before your book goes to print. I have made a few suggestions to get you on your way to becoming a successful author.

– Have a professional photographer take a portrait of you to use for events.
– Print marketing handouts such as business cards / book marks. Vistaprint is usually reasonably priced.
– Get to know and introduce yourself to potential readers. Readers are everywhere. Internet makes it easy to access people from around the world such as on Twitter, FB, Pinterest, Scoopit
– Join several book communities such as: Goodreads, BookTalk
– Visit forums in your genre and start a new topic.
– Start and write regularly blog posts. Write at least twice a week. Set up a free blog at WordPress.com
– Create your own author website. Go to Wix.com. Purchase a domane name.
– Send your blog articles to newspapers / magazines such as E-Zines, Squidoo. Set up profiles with them.
– Write guest blogs for other bloggers to get your name out. Exchange interviews on your blogs.
– Write your “elevator pitch” or things you would say to a stranger about your book.
– Start a contact list with email addresses of potential readers
– Create an email signature & use it for every email you send out
– Invite several friends to like your fanpage on Facebook. Spread the word.

– Submit photos of your book cover image to Pinterest, Flickr…
– Write a blog post about the upcoming launch​
– Spruce up your website and blog for your book launch
– Ask your friends to “Like & “Listmania” your book on Amazon
– Comment on other blogs and write lots of guest blogs
– Donate your book to local libraries and offer to speak
– Gather writing friends for cross-promotions and blog tours
– Add press clippings and articles, already published, to your website
– Get a new business card with an image of your book and sales link​
– Place the books’ cover image & description everywhere you can find. Author websites allow this for free.
– Announce your book launch or book signing on Google+ for FREE
– -Start your own newspaper online for free. Go to paper.li or enter: http://paper.li/​

Advertisements

Should Authors Use a Pen Name?

The use of pen names is becoming outdated. Authors should recognize that by using a pen name they might not receive the recognition that they deserve. Who knows who Samuel Langhorne Clemens is? He is only one of the most famous authors in the world. He wrote The Adventures of Tom Sawyer and its sequel, Adventures of Huckleberry Finn, and The Prince and the Pauper. His pen name is Mark Twain. Yes, everyone recognizes Mark Twain but few recognize Samuel Langhorne Clemens.

Some use a pen name to keep their lives private. It would be hard to keep your life private if your name appears on every major newspaper, social media site or television station. Most major publishers are saying that the use of pen names is outdated, unless you are already using one. Famous people in different careers are using pseudonyms such as actors, celebrities and writers to keep their lives private, because their name is hard to pronounce or for marketing purposes. Perhaps they think that a pseudonyms can help establish their brand. So to answer the question about using a pen name, I’ll let you be the judge.

If you decide on using a pen name, my suggestions are:
1. Make the name unique
2. Don’t chose a name after one of your characters in case you write several books with major characters.
3. Don’t chose a name that would conflict with any genre that you may use later on. Ex. Your pen name is Suzie Que and you write a dark fiction novel. It doesn’t go well.

Famous people with pseudonyms.
dr. seuss

  • Thomas Cruise Mapother IV:–Tom Cruise
  • Norma Jeane Mortenson:—Marilyn Monroe
  • Agatha Christie:– Mary Westmacott
  • J.K. Rowling:— Robert Galbraith
  • Stephen King:—Richard Bachman
  • Theodor Seuss Geisel:–Dr. Seuss
  • Esther Pauline Friedman:—Ann Landers

 

Related articles: http://blog.ezinearticles.com/2007/10/pen-name-vs-real-name.html
http://blog.ezinearticles.com/2010/02/solidify-your-brand-with-alternate-author-names.html
http://ezinearticles.com/?Why-Many-Authors-Choose-Pseudonyms&id=5518991

Using Different Mediums to Promote Your Books

Newscaster in Television Studio

 You have released your first book and wonder what you can do to promote it. Consider using different media sources to promote your new release. Whether it is TV, newspapers, Internet radio shows, newspapers, magazines, podcasts, video blogs, there are several venues to promote your work. To attract media outlets it might not be as simple as black and white. It might just take some extra effort on your part. Don’t forget there are several social media promotion sites to utilize.  Don’t be afraid to ask for an interview.

1. First consider your niche market. What type of book did you write. What types of media might be interested in that niche. Whether it is a book about the economy or a Christian themed book, there are certain venues that might be willing to listen to what you have to offer.

2. Make your story unique. Find ways to get the media to listen to what you have to offer. TV programs or newspapers receive hundreds of press releases daily. Make yours stand out from the others. Give them something to report. They might be looking for a feature article. If you have written a medical type book, then that gives them something to talk about in their health section. Use your imagination and come up with something different that you can approach the reporters about.

3. Use online media to promote your book. This can be through articles, blogs or book reviews. Use Facebook, Twitter, Linked In, and other social media sites.  Social media is growing drastically and it is becoming an invaluable way to market.

4. Be courteous but informative during your interview. Don’t tell them what they should do. No one likes to be bossed around. Be polite without trying to sell your book. Offer them reasons to host you on their program or on their media site.

5. Offer giveaways during media interviews. This will generate interest in your book but make sure you tell people where they can go to buy your book.

6. Advertise with local newspapers and magazines.  Get the word out that you are a new author.  Some media may contact you about an interview because you are a local author.  Offer them reasons to have you on their show.

After the interview, make sure to thank your host for their time and for allowing you to be a part of their program. Don’t be afraid to ask them to review your book. Reviews are great ways for the readers to see what your book has to offer.

Other links:

http://ezinearticles.com/?5-Tips-for-Promoting-Your-Business-Events-Using-Social-Media&id=7587184

http://ezinearticles.com/?Advertising-Promotion-Branding-and-Marketing-Through-Television&id=786951

http://ezinearticles.com/?Internet-Promotion—Advantages-and-Disadvantages&id=53561

http://ezinearticles.com/?The-Advantages-of-Promoting-Cable-TV-Offers-Locally&id=5323390

Creating a Successful Business in 5 Steps

Businessman with Cell Phone Jumping
If you are eager, willing and have a strong desire to succeed, you will. First you must have passion that drives you that extra step toward your goal. Anyone can become successful and achieve what they want in life with desire and passion. Below are 5 Steps that will lead you into the right direction.

1. Determine your objective- Business is only one objective. Also, Family, children, happiness are some other objectives of which people pursue. Which one are you striving for?

2. Test your passion to succeed. If you are willing to throw in the towel at the first sign of trouble then your passion must not be where it needs to be. A strong passion will take you through the storms, difficulties in life, through the negativity and criticism of others telling you that you can’t. Get out of your comfort zone. Expect people to tell you no. Every single successful business has had someone telling them no. They didn’t give up with the first no and they are still moving forward.

3. Take steps toward your objective. Come up with different ways to help you achieve your goal. Do you want to own your own business? Think of something that you are good at. Yes money plays a role here. Find a way to start a business with the budget you have. If you want to start a big business, then think about your budget, if it doesn’t allow it, then you might want to start off slowly to help you achieve that bigger goal. Learn to handle your money wisely.

4. Give it your all. Don’t be afraid to achieve. Don’t be afraid of what others think of you. If your objective is to be happy. Focus on everything in life that makes you happy. If something drags you down and makes you depressed, then run from it. Don’t walk, but run. If your objective is to be successful in business, then do whatever it takes to meet your end goal. If someone tells you ‘No’, then move it and don’t worry about it. There will be lots of ‘No’s’ until you finally get a ‘Yes’

5. Be involved. Listen to advice from other successful entrepreneurs. Read articles, books about finance, business, and take notes. Attend business conferences and don’t forget to ask for advice.

Other related links: http://www.showcasingwomen.com/why-your-over-achiever-attitude-may-be-getting-in-your-way/

http://tracykauffman.wordpress.com/2013/01/16/finding-your-passion/

http://ezinearticles.com/?10-Steps-to-Success-in-Direct-Sales-and-Marketing-For-Tough-Times!&id=496831

6 Steps Toward Business Success

Businessman with Cell Phone Jumping

There are a few things that will help you take the right step toward success. Whether you are a small business just getting started or a larger corporation, these basic steps will lead you to a successful business.

1. Research and Take rapid Action. What this means is that you should do some research about your product… Find out what sells, who the buyer is, what a good price for your product is and then take immediate action. Whatever you need to do to accomplish your end goal is what you need to do. Don’t wait for someone else to help you, don’t wait for the economy to get better, take swift action now.

2. Make a business plan. A business plan is a written decision-making document detailing information about your business, including goals, plans to reach those goals. Usually a budget is set up to help decipher how much money is spent for marketing, daily operating expenses, utilities, etc…

3. Personal branding is a must for the new entrepreneur. People need to know what your company or business is all about. Personal branding could be a logo design, trademark, a set of business guidelines, website or place where others come to learn about you.

4. Stay active. Seems pretty easy and self-explanatory but most often businesses give up before they become successful. They work hard for the first few months but give up due to lack of resources, time, energy and faith.  We are Garrison Publishing are willing to help you stay focused.

5. Market and Advertise your business. Whatever product or service your business provides, you need to have a marketing plan in place. Look at your business plan and make sure that you are carrying out your business advertising goals. Analyze these marketing goals and make sure to follow them regularly.

6. Stay motivated. Nothing kills a business more than lack of determination. Don’t give up so easily. Every business will have stumbling blocks in the way. Your job is to find a way around those. Hang around positive people. Nothing hurts a business owner’s determination more than listening to negative people.

Other related links: http://ezinearticles.com/?5-Success-Secrets-In-68-Seconds&id=7490978

http://ezinearticles.com/?Positive-Thinking-Success-Secrets&id=7209108

http://ezinearticles.com/?Using-Inspiring-Quotes-to-Find-Success&id=7246845

http://ezinearticles.com/?100-Mental-Training-Success-Tips-Home-Business-Entrepreneurs-Should-Know-and-Do&id=4025835