Any new writer will have some anxiety when it comes to dealing with the public. The thing about promoting your books to different people is to be yourself. Whether you are talking to someone on a television interview or at a book signing, here are some basic things to know when talking to someone about your book.
1. Don’t give too much information. When you are trying to tell someone about your book, don’t tell them everything. You should never tell them how the story ends. The person will lose interest in your book if there is no mystery.
2. Don’t sell your book. Never try to sell the book itself. Tell people reasons that your book will help them.
3. Clarify what your book is about. If you have written a book for educational purposes, to be humorous or just plain fictional, make sure to let the reader know that in advance.
4. Don’t be too pushy. No one likes people shoving things in their faces. Simply show the book, suggest reasons they might like the book and stand back. Give the reader time to look the book over.
5. Ask them to tell their friends about your book. Word of mouth is always the best advertisement.
6. Thank the customer and hand them a business card. This should be done even if they do not purchase your book. They might not have the money to buy at the moment, but will buy at a later time.
7. Be approachable. Don’t act like you are better than everyone else. Be yourself and be friendly.
Other related links: http://tracykauffman.wordpress.com/2013/08/06/never-sell-a-product/