5 Tips for Online Marketing

onlinemarketing
Any business can market their product online by using some various strategies. Here are some basic tips to help any business market their brand online. Whether you are a large corporation or a small business, these 5 tips should help you gain some footing into the world of online marketing.

1. Know your target audience.
What type of customers are going to be interested in your product. Look for places to market your brand by doing some basic research. If you are an author, you must take into consideration what type of people will be interested in reading your book. What type of book did you write? Did you write a young adult book about romance? Did you write a nonfiction book about Health? Where would you go and try to market those types of books?

2. Use social media to build an online presence.
Why is Social media so important? It is a great avenue to reaching people all over the world. People you would never come into contact with. There are a lot of different sites that you can join. Facebook is probably the number one site. Mostly everyone knows about Facebook but didn’t know that they could set up their own business page or fan page. A fanpage is place where you can directly talk about your product or books, add photos about your business or cover art, and website links to where people can buy your product or books.

3. Build an effective website.
There are different places you can go and set up a website. Without a place to go to explore information about you and your business, it will be hard to reach new customers and therefore sell your product. Make your website engaging, appealing to the eye, and easily assessable.

4. Create a Blog and Blog regularly.

Blogging is more important than most people realize. Most companies blog to build rapport, establish their companies online presence, and educate people about their products. Share valuable content about your business and the services you provide; therefore building customers.

5. Give away something for free.
Give away something that others might be interested in. Or you can have a contest of some kind. It can be to simply give away a free copy of your book. There are so many great ideas to choose from. One author gave away a kindle for promoting their book website.

These are some basic tips that may be helpful to you no matter what your business is. Be active and post content daily on your sites. The more social sites you have the more opportunities you have to set up your brand and establish an online presence.

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Innovation & Quality: Writing for Children with WritersWebTV

Writing workshops can help new authors from anything about illustrations with animation to publishing, collaboration with editors, cover art designers to finding an agent. I recommend any author to find a great workshop to attend in your area. Read this blog about “Innovation and Quality Writing” that discusses topics about writing, finding an agent, and ways to market.
Online workshops can be just as helpful, here are some writing workshop links.
http://www.newpages.com/writing-conferences/
http://www.raleighreview.org/Writers_House.html
https://www.kenyonreview.org/workshops/writers/
http://sff.onlinewritingworkshop.com/index.shtml
http://www.sff.net/odyssey/
http://blog.nanowrimo.org/

E.R.Murray

I recently watched the inaugural live online writing workshop ‘Finding the magic: Writing for Children’ – an innovative world first from WritersWebTV, presented by Vanessa O’Loughlin of writing.ie.

Although I wasn’t sure what to expect, I’ve had lots of wonderful experiences linked to Vanessaincluding finding my agent (Sallyanne Sweeney), the place I now call home and as a result, my husband! – so I was pretty certain that it would be a quality affair.

Although it’s not usually easy, I was willing to write off a day of writing to immerse myself in advice from talented authors and industry professionals. The list was impressive, with the likes of Michael Emberley, Marie Louise Fitzpatrick, Norton Vergien, Oisin McGann and Meg Rosoff on hand to share their knowledge of the industry and writing tips, answer questions and set short writing tasks.

Even though…

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Promoting Your Books to the Public

Handing a Business Card

Any new writer will have some anxiety when it comes to dealing with the public. The thing about promoting your books to different people is to be yourself. Whether you are talking to someone on a television interview or at a book signing, here are some basic things to know when talking to someone about your book.

1. Don’t give too much information. When you are trying to tell someone about your book, don’t tell them everything. You should never tell them how the story ends. The person will lose interest in your book if there is no mystery.

2. Don’t sell your book. Never try to sell the book itself. Tell people reasons that your book will help them.

3. Clarify what your book is about. If you have written a book for educational purposes, to be humorous or just plain fictional, make sure to let the reader know that in advance.

4. Don’t be too pushy. No one likes people shoving things in their faces. Simply show the book, suggest reasons they might like the book and stand back. Give the reader time to look the book over.

5. Ask them to tell their friends about your book. Word of mouth is always the best advertisement.

6. Thank the customer and hand them a business card. This should be done even if they do not purchase your book. They might not have the money to buy at the moment, but will buy at a later time.

7. Be approachable. Don’t act like you are better than everyone else. Be yourself and be friendly.

Other related links: http://tracykauffman.wordpress.com/2013/08/06/never-sell-a-product/
http://tracykauffman.wordpress.com/2013/04/18/7-simple-ways-to-bring-more-sales/
http://kgbookspub.wordpress.com/2013/03/11/book-signing-tips/

Using Different Mediums to Promote Your Books

Newscaster in Television Studio

 You have released your first book and wonder what you can do to promote it. Consider using different media sources to promote your new release. Whether it is TV, newspapers, Internet radio shows, newspapers, magazines, podcasts, video blogs, there are several venues to promote your work. To attract media outlets it might not be as simple as black and white. It might just take some extra effort on your part. Don’t forget there are several social media promotion sites to utilize.  Don’t be afraid to ask for an interview.

1. First consider your niche market. What type of book did you write. What types of media might be interested in that niche. Whether it is a book about the economy or a Christian themed book, there are certain venues that might be willing to listen to what you have to offer.

2. Make your story unique. Find ways to get the media to listen to what you have to offer. TV programs or newspapers receive hundreds of press releases daily. Make yours stand out from the others. Give them something to report. They might be looking for a feature article. If you have written a medical type book, then that gives them something to talk about in their health section. Use your imagination and come up with something different that you can approach the reporters about.

3. Use online media to promote your book. This can be through articles, blogs or book reviews. Use Facebook, Twitter, Linked In, and other social media sites.  Social media is growing drastically and it is becoming an invaluable way to market.

4. Be courteous but informative during your interview. Don’t tell them what they should do. No one likes to be bossed around. Be polite without trying to sell your book. Offer them reasons to host you on their program or on their media site.

5. Offer giveaways during media interviews. This will generate interest in your book but make sure you tell people where they can go to buy your book.

6. Advertise with local newspapers and magazines.  Get the word out that you are a new author.  Some media may contact you about an interview because you are a local author.  Offer them reasons to have you on their show.

After the interview, make sure to thank your host for their time and for allowing you to be a part of their program. Don’t be afraid to ask them to review your book. Reviews are great ways for the readers to see what your book has to offer.

Other links:

http://ezinearticles.com/?5-Tips-for-Promoting-Your-Business-Events-Using-Social-Media&id=7587184

http://ezinearticles.com/?Advertising-Promotion-Branding-and-Marketing-Through-Television&id=786951

http://ezinearticles.com/?Internet-Promotion—Advantages-and-Disadvantages&id=53561

http://ezinearticles.com/?The-Advantages-of-Promoting-Cable-TV-Offers-Locally&id=5323390

Differences in Narrative and Dialogue Writing

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To fully understand the difference in writing a narrative point of view versus using dialogue, one must look at the way it is written. First look at the definition of the two. A narrative is the way a story or set of events is portrayed using descriptive accounts and experiences in either the past, present or the future. The story evolves around one or several different characters but is usually told by one person overlooking the events as they unravel. A narrative is told in this fashion for entertainment or informally to tell the story.

Now lets look at dialogue. Dialogue is usually written as a conversation between two people sometimes between one person talking to himself. This form of writing is much more fun and is used more to portray the characters in a certain likeness. If their speech is poor, you assume they come from a poor background. If they used refined elegant speech, you assume that they have been well-educated. It’s funny how reading something can show different perspectives according to the actual reader. If the reader is in a bad mood, they might see the whole story as having a dark tone. The opposite can happen if they are in a good mood. The reader has to observe the characters in their own view, as well as the way the writer intended them to be. If a writer tries to write a book for teenagers, they have to limit their vocabulary usage especially if they are much older. A person’s vocabulary is always changing from an early life until adulthood. Not two people on the earth have the same exact vocabulary. This shows how differently one person can perceive a story from another person.

One person might hate the story all together and think it is beneath them. Another person the same age might look at the story and really love it. Narrative writing is much easier to understand because the writer has more control over the intended understanding of the reader.

Other related articles: http://tracykauffman.wordpress.com/2013/03/22/what-is-point-of-view-and-how-it-changes-a-story/

http://ezinearticles.com/?Voice-in-Narrative-and-Dialogue—A-Contrast-of-Writing-Styles&id=31570

http://www.articletrader.com/science/education/writing-narrative-essay-can-be-simple-and-easy.html

http://www.articletrader.com/science/education/creative-writing-how-to-start-your-novel.html

Pricing your E-Book

booksE book sales are on the rise but what is the best price to pay for one. Many writers struggle at what a good price for their book may be. There are many things to take into consideration when pricing your E-Book.

  •  First, Look at the time it took you to write your book. Do you want to simply give away hours and hours of writing for a low price of 99 cents.
  •  Second, Look at what your soft cover sells for. If you are selling a soft cover book for 14.99, then people are more likely going to buy a 99 cent E Book over that price. You might make lots of E Book sales but who is going to buy your book. Most authors like the idea that their book is in people’s hands and others are reading what they have to say.
  •  Third, Adjust price accordingly. You might not want to price your books at 99 cents because you are not going to make anything if you do.  Look at what goes into writing a book. You spend countless hours writing, you pay someone to edit, you pay someone to design your cover art, then you spend money to market your book. You would have to sell quite a few books before you are making any kind of profit.
  • Last of all, people will judge the price of the book and think that it is not a good book by the price of it.  Usually well-known authors don’t price their books that low.  Readers will think that the book has no value or worth if it is priced too low.

Other related links:

http://ezinearticles.com/?How-to-Price-Your-eBook—Some-Factors-to-Consider&id=7307868

http://ezinearticles.com/?How-to-Price-Books-and-eBooks&id=7234410

Inspecting our Writings Imperfections

Writing a story or manuscript should come from within your desire to write, but by inspecting it’s imperfections will only make it better.  No author wants to be told that there are errors in their manuscript. Some mistakes may simply be small such as a misspelled word but other imperfections could be much larger.  No matter how long a writer may write a story, every story has imperfections.  Not one author has perfected writing on their first script.

Don’t be afraid to listen to criticism.  Not everyone is out to get you or hates your writing.  Some are actually offering you constructive criticism and it can only make you a better writer.  Just because you think that you are the greatest writer around doesn’t mean it is so.  You may simply be a writer that makes mistakes with grammar.  That is why it is necessary to get another opinion.  Ask someone that is not related to you to read your manuscript.  Don’t be afraid to edit, rewrite or simply start over.  The writing process is a long one but well worth it in the end.

Similar articles:  http://kate0murray.wordpress.com/2013/09/04/should-you-love-what-you-write/

The Need for Editing

If you are a new author than this post is for you. Most established authors know exactly why editing their manuscript is necesssary. I will try to cover some of the major reasons on this blog post.

First of all, we need to understand what exactly does editing mean. Editing is the process of selecting and preparing writtten, visual, audible and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete work (Wikipedia: free encyclopedia).

Secondly, editing is important because you want your readers to come back and buy your books. If your book is hard to understand, your readers will become annoyed and irritated. If errors are distracting than they may simply put the book down because they can not get into the story-line. Some people don’t think that misplaced commas matter but let me tell you that they do.

Next, editing your work will cut out the clutter. You will notice that some things in your manuscript should be left out, due to redundancy and unclear expressions. They will often bore or confuse the reader.

Last of all, editing is important especially to the publisher. If you are searching for an agent or a publisher, you need to present your work as clean as possible. Most agents will put your work down if they cannot get through all the typos, incomplete sentences, comma splices, subject-verb disagreements. The list goes on and on.

Here at Garrison Publishing- we offer editorial services at a low fee. Come check out our packages. We have some of the lowest print packages available with marketing services available too.

Go to Garrison Publishing by clicking here.

Writers Born to Create

Student Reading a TextbookWere you born to write?  Writers are usually very creative people who love to invent anything from new stories to artistic related projects. Being creative doesn’t necessarily mean you can draw or sculpt something. Creativity deals with inventing new ways to look at the world around us. Creative people use the right side of their brains more. This means that the right brain or right hemisphere is more dominant than the left side. The right side deals with expression and creative task.

Characteristics of People that have right brain dominance are:

  • More expressive and share emotions
  • Love reading fantasy
  • Love listening to music
  • enjoy creative storytelling
  • considered dreamers
  • like to act out stories, such as in plays
  • Prefer to learn through free exploration
  • Enjoy interacting affectively with others
  • Like organizing things to show relation
  • right side controls body
  • Prefer visual instructions
  • enjoys art and attending plays
  • Enjoys writing fiction
  • Gets Bored easily
  • Thinks about more than one thing at a time
  • Has difficulty staying on task
  • Intuitive

Related links:

http://psychology.about.com/od/cognitivepsychology/a/left-brain-right-brain.htm

http://www.rightbrainintelligence.com/braindominanttest.htm

http://www.monroeinstitute.org/resources/brain-hemispheric-preference

Creating a Successful Business in 5 Steps

Businessman with Cell Phone Jumping
If you are eager, willing and have a strong desire to succeed, you will. First you must have passion that drives you that extra step toward your goal. Anyone can become successful and achieve what they want in life with desire and passion. Below are 5 Steps that will lead you into the right direction.

1. Determine your objective- Business is only one objective. Also, Family, children, happiness are some other objectives of which people pursue. Which one are you striving for?

2. Test your passion to succeed. If you are willing to throw in the towel at the first sign of trouble then your passion must not be where it needs to be. A strong passion will take you through the storms, difficulties in life, through the negativity and criticism of others telling you that you can’t. Get out of your comfort zone. Expect people to tell you no. Every single successful business has had someone telling them no. They didn’t give up with the first no and they are still moving forward.

3. Take steps toward your objective. Come up with different ways to help you achieve your goal. Do you want to own your own business? Think of something that you are good at. Yes money plays a role here. Find a way to start a business with the budget you have. If you want to start a big business, then think about your budget, if it doesn’t allow it, then you might want to start off slowly to help you achieve that bigger goal. Learn to handle your money wisely.

4. Give it your all. Don’t be afraid to achieve. Don’t be afraid of what others think of you. If your objective is to be happy. Focus on everything in life that makes you happy. If something drags you down and makes you depressed, then run from it. Don’t walk, but run. If your objective is to be successful in business, then do whatever it takes to meet your end goal. If someone tells you ‘No’, then move it and don’t worry about it. There will be lots of ‘No’s’ until you finally get a ‘Yes’

5. Be involved. Listen to advice from other successful entrepreneurs. Read articles, books about finance, business, and take notes. Attend business conferences and don’t forget to ask for advice.

Other related links: http://www.showcasingwomen.com/why-your-over-achiever-attitude-may-be-getting-in-your-way/

http://tracykauffman.wordpress.com/2013/01/16/finding-your-passion/

http://ezinearticles.com/?10-Steps-to-Success-in-Direct-Sales-and-Marketing-For-Tough-Times!&id=496831