Monthly Archives: November 2013

Self Publishing- Publishing Your Way

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You might ask: “How Do I Write a Book and Get It Published?” There are several different types of book publishing companies today but all work to produce an end product such as a book, manual, newspaper or textbook. There are traditional publishers, Subsidy or Vanity Publishers, Independent and Self publishing Companies. With Garrison Publishing we work with the author to develop a polished book that meets your highest expectations. We work side by side to produce a high quality book; we can help you market it to the public too. After writing your book, consider self publishing it.

Self Publishing is the process of producing a printed book by using a process of development, production and distribution by using an online publisher to guide you in every aspect of the process. Each stage of publishing goes through different actions and events to produce material for market. Self publishers work with authors to produce a desired outcome. A small fee is paid to the publisher to oversee the development process.

  • The process of development might include copy editing a book, proofreading, formating, text blocking, illustrations, cover art and presentation.
  • Production might include obtaining copyrights, typsetting, page layout, proofing, price setting and finallly printing. Printing alone involves binding, dust jacket composition, creating negatives, plates and book production.
  • Distribution might include marketing, assigning an ISBN number and supplying goods to bookstores, printing companies, and online retailers.

Publishing is a process that takes time, effort, energy and patience until a finished product appears on the market. I hope this helps your understanding of the Book Publishing process and that it is a timely and detail oriented business, but the end product and the money spent, is well worth it when the book is finished.

See Garrison Publishing’s website: http://garrisonpublishing.org

Other related links: https://garrisonpublishing.wordpress.com/2013/08/13/reasons-to-self-publish-your-book/

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How Point of View Changes the Story

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There are different points of view in stories. What is a point of view? A point of view is the way a story is told by the narrative voice or the viewpoint. Whether a short story, children’s story or any genre, a point of view can change a story drastically. When an author begins their story, they have to decide how they will convey their story best by the point of view they use. Point of view is defined by the pronouns that are used. It is important to continue the story in the same point of view. If an author starts using a certain point of you, then shifts to a different point of view, it makes it harder to read and more confusing.

First person point of view is when the author uses the words, “I or me” to tell the story. First person is used when the author acts as a narrator.

Second person is when the author uses, “you or your” to tell the story. This is the one that is used the least amount of time. Rarely does the author talk directly to the reader.

Third person is when the author uses, “he, she, it and they” to tell the story. Often they use the characters names when writing the story.

Now lets look at how Point of view can change a story. A story written in first person looks like a memoir or personal biography and that might not be the case. Second person point of view is used to personally address the reader. Third person point of view is used more in novels and fiction writing and brings the characters perspective into view. It tells us what they might be thinking and why they are acting the way they are.

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If an author is writing a nonfiction book and uses the first person to tell the story and they are not an expert of the subject, the story might not reach the reader. If the author changes the point of view to third person and use quotes from an expert, the story becomes more valid to the reader, and it might hold more klout.

 

Marketing Through Writing Valuable Content

marketingMarketing comes in different forms. One new way to market yourself is by offering valuable content to the public, which helps your website rankings on Google.  You can write articles and post them on article sites.

More and more people from all over the world is using the Internet to search for content in several different topics. A new author may search for ways to promote their book by using the Google search engine. Book readers may search the internet by using keywords such as: books, crime, mystery, romance books, etc…

As an author, you have knowledge to share with others. One way is by Blogging. This is something like writing on a website. There are two main blogging sites that are free to write on. http://Wordpress.com, http://Blogspot.com, and http://thoughts.com/free-blog

Start slowly by writing about things you know. You will be amazed at the topics you can come up with. Make sure you post something on a regular basis. You can post excerpts from your book, offer free tips to other authors, interview other authors about their books. Book readers love to read reviews on books before purchasing them. Your first post could be all about your book and include a picture, excerpt, and buy link.

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Then make sure you share your blog on all of your social media sites. If you haven’t started posting on Facebook, Twitter, LinkedIn, Goodreads by now, you need to start right away.

So it is important to get your name out there by writing relevant and valuable content about topics such as:
•How to Write a Book
•All about Writing
•Reading
•Marketing tips
•Blogging

Another important way to spread your articles or valuable content is by using Syndication sites. Here is a link that list many syndication sites to use. I know it takes time, but this will help you build a brand for yourself.

http://www.buzzblogger.com/500-places-to-syndicate-your-content/

Below is a list of places that allow you to post articles for free. On the bottom of your article, don’t forget to mention your website or ways for people to reach you. I suggest choosing a couple and starting there.

Related links:

http://ezinearticles.com/?5-Quick-Tips-to-Improve-Your-Content-Marketing-Program&id=8069245

http://www.doruman-business.com/2011/05/31/keywords-learn-the-art-of-blogging/

Ethics and Morals in Business

busethicsNo matter what type of business you are in, there needs to be a certain set of standards of which you live by.  A professional business with good ethics will service their customers and satisfy their needs, by following through with the best job performance possible. They will over-exceed their customers satisfaction by going over and beyond what is expected. Lets examine ways to prevent unethical practices in the workplace.

First, A business should not hire employees that have no personal morals or ethics. For example: If you are a nurse that works in a hospital setting, your morals should accompany your ethics. To simply do the least amount of work possible to get through your work day should be considered unethical, especially if it deals with another life.

Secondly, A business should not go against their own set of standards to please customers.  Just like a person with no standards, a business will become degraded into a poor rated company that customers do not trust.  For example: If you are a company that only sells top quality books and your name is: Top Quality Books, then why would you mislead your customer by selling sub-standard books.

Next, The business should have a customer service number where individuals can call and talk to someone about problems they are having. The employees working this service should handle complaints and answer questions in a professional way. The motto should be: the customer is always right. Keep in mind, we know that there might be some complaints that cannot be solved no matter what you do, but the majority of complaints can be solved in a timely fashion.

Last of all, find ways to solve issues before they become employee or customer complaints. Listen to your employees and ask for suggestions on how to improve the business. Don’t micromanage your employees, be willing to do the work you ask them to do. Don’t set up rules that you do not follow yourself.

Below are a set of guidelines that might prevent customer dissatisfaction.

  • Define the job or service in great detail
  • Clarify misunderstandings immediately
  • Do more than what is expected
  • Hire great employees with morals
  • Get the job done in a timely fashion
  • Show professionalism
  • Perform the job or service the best way possible
  • Sell a high quality product or service

 

Ethics is a term involves systematizing, defending and recommending concepts of right and wrong conduct. Business ethics is a form of professional ethics that involves the conduct of individuals that make up a business. A professional business should have a set of ethics and a code of which they live by.  They should present themselves in the best way possible by following through with their promises.  They should not compromise their standards to gain monetary gain.

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Related links: http://ezinearticles.com/?What-Is-Customer-Satisfaction-And-Why-Is-It-Important?&id=5166407

http://ezinearticles.com/?What-Is-the-Difference-Between-Morality-and-Ethics?&id=6171320

http://ezinearticles.com/?Morals-and-Ethics…-Where-Did-We-Go-Wrong?&id=128497